Click on any business news feed and questions
like “How Strong is Your Company Culture” or “How to Create a
Winning Company Culture” would pop up.
But there’s one key piece of advice that’s missing from the conversation
- All too often, companies and their leaders talk the culture talk
without walking the walk. And because an organization’s cultural agenda is
essentially a foundation and starting point
for its strategic agenda, any disconnect here can become a
significant problem.
This becomes more likely as companies grow and
evolve. As it can result in messes such as the crisis of lawsuits. To make sure culture continues to inform
and align with everyday thought and behavior —
especially as companies grow and evolve — Dan recommends consistently using
these 4 checkpoints to
evaluate your organization’s actions and decisions at every level, each step of the
way:
· Taking care of customers
Does this decision support our values and culture around how we care for our customers and their needs?
Does this decision support our values and culture around how we care for our customers and their needs?
· Economic performance
Will this decision contribute to our profit and sustenance?
Will this decision contribute to our profit and sustenance?
· Competitive advantage
Does this decision help us maintain our competitive advantage and differentiate ourselves meaningfully from the competition?
Does this decision help us maintain our competitive advantage and differentiate ourselves meaningfully from the competition?
· Corporate stewardship
Is this decision in
line with our business ethics and values of integrity and service?
If the answer to any
of these questions is “no” it’s time to stop and rethink before acting upon any
of these.
Oftentimes, when you try to implement some of the mentioned elements, you
may run into challenges. To resolve this very issue, I wrote my book "The
Breakthrough Accelerator - Resolve your
Biggest Challenge in 4 weeks"- Receive a Free download of this book by Clicking this Link
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